Alternate E-mail ID: |
saurabhvermanitkkr@gmail.com |
Date of Joining: |
2018-06-08 |
Academic Qualifications | |
Qualifications Details : |
Ph. D., PGDIPR (Post Graduate Diploma in Intellectual Property Rights) from WIPO, MA Psychology (Pursuing), Certification Program in Digital Marketing, UGC-NET-JRF, MBA (Marketing), BBA |
Currently Teaching Subject: |
Intellectual Property Rights,Consumer Psychology, Neuromarketing, Organizational Behaviour, Strategic Management |
Experience |
Experience Duration: |
06 Years |
Experience Description: |
Department of Business Administration, National Institute of Technology, Kurukshetra, Haryana (India), August 2017- May 2018 Department of Humanities and Social Sciences, National Institute of Technology, Kurukshetra, Haryana (India), August 2016- August 2017 |
Area of Interest/Specialization : |
Consumer Psychology, Digital Marketing, Strategic Marketing, Intellectual Property Rights |
Teaching Interests : |
Consumer Behaviour, Digital Marketing, Neuromarketing, Strategic Management, Business Ethics, Rural Marketing, Industrial Marketing, Principles and Practices of Management, Organizational Behaviour, Business Management |
Research Interests : |
Consumer Psychology, Digital Marketing, Strategic Management, Intellectual Property Rights (IPRs). |
Administrative Interests : |
Associate Warden Boys Hostel 7, Joint Convener, IISP (Institute Innovation Startup Policy), Member IIC (Institute Innovation Council), Secretary, DPMC, Coordinator, DPPC, Faculty-In-charge Ph.D. Admissions, Coordinator- Training and Placement, Faculty In-charge- MBA Admission, Coordinator - Examination, Coordinator - Department Hindi Language Committee |
Biographical Sketch : |
Dr. Saurabh Verma is a certified Intellectual Property Rights professional from World Intellectual Property Organization (WIPO) and working as an Assistant Professor Grade- I in the Department of Management Studies (DOMS) at the National Institute of Technology (NIT) Silchar Assam since 08 June 2018. He did his Ph.D. in Intellectual Property Rights and Consumer Psychology in 2017 from the National Institute of Technology, Kurukshetra. His area of interest is Intellectual Property Rights (IPRs), Consumer Psychology, Organizational and Workplace Psychology. At present, 04 Ph.D. Scholars are pursuing their Ph.D. under his esteemed supervision. Dr. Saurabh Verma has also guided more than 50 Masters’ dissertations. He has conducted a number of Faculty development Programs and workshops in the domain of Intellectual Property Rights and Consumer Psychology. He has also published a number of Research Papers/Articles in journals of National and International repute. Presently, he is acting as a Principal Investigator of a Research Project on IPR funded by the Department of Science and Technology (DST). He has delivered a number of expert talks on Intellectual Property Rights and the related areas of interests in different reputed organizations. |
Awards/Achievements : |
Awarded UGC NET JRF (Junior Research Fellowship) for Doctoral Studies at National Institute of Technology, Kurukshetra, June 2011. |
P.G. Scholars Guided: |
A Study on Determining the factors affecting Customer Intentions regarding online Hotel Booking, Ms. Sukanya Sarkar, DoMS, NIT Silchar, 2020
The impact of digital nudging techniques on consumer’s attitude regarding E-advertisements on Facebook, Mr. Abhishek Chatterjee, DoMS, NIT Silchar, 2020 A Study on factors affecting Consumers Perception Regarding E- Pharmacy, Ms. Padmakshi Bhattacharjee, DoMS, NIT Silchar, 2020
The determinants influencing Consumer Buying Intentions Regarding SUVs In Guwahati, Mr. RubuGogoi, DoMS, NIT Silchar, 2020
An Assessment Of The Factors Influencing Attitude Towards Entrepreneurship: A Study On The Students Of Nit Silchar, Ms. Sayantani Ghosh, DoMS, NIT Silchar, 2020
The Impact of Talent Management Components on Job Satisfaction: A Study on Banking Industry, Ms. SnehaBhattacharjee, DoMS, NIT Silchar, 2020 A study on determining the factors affecting millennial consumers perception regarding over-the-top video services, Mr. SpoorthyKeyanPunna, DoMS, NIT Silchar, 2020 A study on the Role of quality of work life in job satisfaction of academicians of top 5 NITs of North East India, Ms. TanimaMitra, DoMS, NIT Silchar, 2020 To Analyze the Role of demographic determinants in Affecting Consumer Ethnocentrism: A Study of FMCG Products in Silchar, Mr. KishlayTomar, DoMS, NIT Silchar, 2019 The Impact of Celebrity Endorsement on Consumer Buying Intentions: A Study of FMCG Products in Assam, Mr. Uddipta, DoMS, NIT Silchar, 2019
The Role of Product Mix in Defining Consumer Buying Intentions of Purchasing Carbonated Drinks: A Study on the Young Population of Silchar, Mr. NayanmaniDeka, DoMS, NIT Silchar, 2019
Social Media Marketing and Consumer's Buying Intentions: A Study of Consumer Apparels, Mr. Sushurut, DoMS, NIT Silchar, 2019
A Comparative Study of Store Attributes Influencing The Buying Intentions of Apparel Buyers: A Student Perspective, Mr. Tobin, DoMS, NIT Silchar, 2019
Determinants Affecting Entrepreneurial Intentions: A Case Study of NITK, 2018, Mr. Ujjawal Verma, Department of Business Administration, National Institute of Technology, Kurukshetra, Haryana (India)
The Effect of Store Environment and Consumer Emotions on Consumer Purchase Decision: A Case Study of Apparel Stores, 2018, Ms. Neha Yadav, Department of Business Administration, National Institute of Technology, Kurukshetra, Haryana (India) A Study on the effects of the Virtual determinants on Phubbing Behavior of Generation Y, 2018, Ms. Chunar Verma, Department of Business Administration, National Institute of Technology, Kurukshetra, Haryana (India) |
Ph.D. Scholars Guided: |
04 Pursuing PhD |
Projects: |
Intellectual Property Rights Strategy for Promoting Entrepreneurship and Innovation- An Impact Analysis, Department of Science & Technology (DST) CHORD, NSTMIS |
Book / Chapters Published: |
1. Verma, S. & Chatterjee, A. (2020) Green Perception and Sustainable Development: A Case Study of Silchar. Multidisciplinary Approach Towards Sustainable Development, Vol.1, pp. 285-302 (2019) Bookwell Publisher.
2. Kumar, R., Verma, S. & Yadav, S. (2018) Intellectual Property Rights in Knowledge Management- An Indian Perspective, Management of Intellectual Property Rights and Strategy (MIPS 2018) Vol.1, pp. 183-194. Excel India Publishers
3. Kumar, R., Verma, S. & Yadav, S. (2016) Trademark Infringements in Consumers’ Apparels: A Case study of Chandigarh, Role and Relevance of Ethics, Innovation and IPRs in Changing Business Scenario (RREI-2016) Vol.1, pp. 09-19. Thapar University, Patiala.
4. Kumar, R., Verma, S. & Yadav, S. (2016), National IPR Policy and Make in India: An analysis, Management of Intellectual Property Rights and Strategy (MIPS 2016) Vol.1, pp. 14-21 (2016). Excel India Publishers.
5. Kumar, R., Philip, P.J. & Verma, S., (2015), Consumer Perception towards Counterfeit Garments: An empirical analysis, Advances in Management for Business Excellence Vol. 1, pp. 400-407 (2015) (Manakin Press).
6. Kumar, R., Yadav, S & Verma, S., (2014), “IP in Pharmaceutical: Changing perspectives and paradigm”, Changing Perspectives and Paradigm in Business and Behavioral Sciences (CPPBBS-2014) Vol.1, pp. 62-67. Thapar University, Patiala.
7. Verma, S., Kumar, R., & Philip, P.J. (2014), IPR Issues in Counterfeiting- A Critical Evaluation of Indian Pharmaceutical Sector, Management of Intellectual Property Rights and Strategy (MIPS 2014) Vol.1, pp. 213-220 (2014). (Elsevier Publications)
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Publications |
Journals (International): |
- Rai, G.D. and Verma, S. (2022), "Quality of work life, fear of COVID-19, job satisfaction, and commitment: a moderated mediation model", International Journal of Productivity and Performance Management, In Press (SCOPUS) (ABDC-B)
- Mahato, J., Jha, M. K., & Verma, S. (2022), “The Role of Social Capital in Developing Sustainable Micro-Entrepreneurship Among Rural Women in India: A Theoretical Framework”. International Journal of innovation (10), 504-526. Web of Science, ESCI
- Verma, S., Yadav, S. K. & Sarkar, S. (2021). Customer Buying Intentions regarding Online Hotel Booking: An Empirical Analysis. Effulgence, 19(2), 29-38.
- Verma, S., Kumar, R., & Yadav, S. K. (2019). An Empirical Analysis of the Determinants of Phubbing Behavior in India: The Millennials Perspective. International Journal of Innovative Technology & Exploring Engineering (IJITEE), 8 (12S), 806-812. SCOPUS
- Verma, S., Kumar, R., & Yadav, S. K. (2018). An empirical study on consumers’ buying intentions of counterfeit products in India. Journal of Intellectual Property Rights, 23(6), 250-260. SCOPUS
- Verma, S., Kumar, R., & Yadav, S. K. (2018). Why consumers buy counterfeit products? A case study of the Indian clothing industry. Indian Journal of Marketing, 48(7), 51-62. SCOPUS, ABDC
- Kumar, R., Yadav, S. K., & Verma, S. (2018). Intellectual property rights protection and foreign direct investment: A study of BRICS countries. World Review of Entrepreneurship, Management and Sustainable Development, 14(6), 694-704. SCOPUS
- Verma, S., Kumar, R., & Yadav, S. K. (2016). Exploring factors of Drug Counterfeiting in India: A Critical Evaluation. CPJ Global Review, 8, 31-37.
- Verma, S. & Kumar, S., (2015). An Analytical Study on Counterfeiting of Luxury Brands. International Journal of Engineering Research & Technology (IJERT), 3(10).
- Kumar, R., Philip, P.J. & Verma, S., (2015). An analysis of Demographic Determinants and Consumer Perception in Non-deceptive Counterfeiting of Fashion products in Delhi. Elixir International Journal, Marketing Management, 84, 33742-33745.
- Verma, S., Kumar, R., & Philip, P.J. (2014). The Business of Counterfeit Drugs in India: A Critical Evaluation. International Journal of Management and International Business Studies, 4(2), 141-148.
- Verma, S., Kumar, R., & Philip, P.J. (2014), Economic and Societal Impact of Global Counterfeiting and Piracy, Pacific Business Review International, 6, 98-104. (Web of Science, ESCI)
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Journals (National): |
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Conferences (International): |
- Research paper titled “Teacher well-being and quality of work life in adopting EdTech: A COVID-19 perspective” presented in XVII International Conference on Public Policy & Management from 22nd-24th August, 2022 organized by Indian Institute of Management Bangalore (IIM Bangalore).
- Research paper titled “A Paradigm Shift in the Learning Process Through Sustainable Technologies: An Aftermath of COVID 19” presented in Northeast Green Summit 6th Edition from 16th – 18th November 2021 held at National Institute of Technology Silchar (India).
- Research Paper titled “An Empirical Analysis of the Factor affecting Consumer Satisfaction regarding OTT platforms amid the Covid19 pandemic in India” presented in 1st Pritam Singh Memorial (PRISM) Conference on Architecting the Future of Business: Leadership, Governance & Technology on 17th – 19th November 2021 organized by Jindal School of Banking & Finance, O.P. Jindal Global University, Sonipat, India
- Research Paper titled “An Empirical Analysis of the Determinants of Phubbing Behaviour in India: The Millennials Perspective” presented in Two-day International Conference on Advances in Technology, Management and Sciences (IATMS, 2019) held at American University of Dubai, Dubai UAE during October 30 – 31, 2019.
- Research Paper titled “Green Perception and Sustainable Development: A Case Study of Silchar” presented in Two-day International Conference on Multidisciplinary Approach Towards Sustainable Development organized by Indian Institute of Forest Management (IIFM) Bhopal 21-22nd February 2019.
- Research Paper titled “Intellectual Property Rights in Knowledge Management- An Indian Perspective” presented in International conference on Management of Intellectual Property and Strategy, MIPS-2018 at Indian Institute of Technology, Mumbai held on 01st- 3rd February, 2018.
- Research Paper titled “Why Consumers Buy Counterfeit Products? A Case Study of Indian Clothing Industry” presented in International Conference on Entrepreneurship & Sustainability: A Skill India Perspective at Indian Federation of United Nations Associations, Qutab Institutional Area, New Delhi held on 16th July, 2017.
- Research Paper titled “Trademark Infringement of Consumers’ Apparels- A Case Study Chandigarh” presented in International conference on Role and Relevance of Ethics, Innovation and IPRs (ICRREII-2016) held at Thapar University, Patiala in 16th-17thDecember (2016).
- Research Paper titled “National IPR Policy and Make in India: An Analysis” presented in International conference on Management of Intellectual Property and Strategy, MIPS-2016 at NITIE, Mumbai in association with IIT, Bombay held on 15-16th July, 2016.
- Research Paper titled “The Business of Counterfeit Drugs in India: a critical Evaluation” presented in MBFSE-2014, International Conference on Management of Marketing, Banking, Business and Finance for Sustainable Economy at Jawaharlal Nehru University, New Delhi on 5th-6th July, 2014.
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Conferences (National): |
- Research Paper titled “Inclusive Growth- A comparative study of South Asian Economies” presented in National Seminar on Development Challenges in South-West Asia and North-West India at Centre for South West Asia study, Punjabi University, Patiala held on 6th February, 2016.
- Research Paper titled “An Analytical study of Counterfeiting of Luxury Brands” presented in National Conference on Emerging trends in Engineering, Management and Science held at GITAM, Geeta Institute of Technology and Management (Haryana) on 22nd February 2015.
- Research Paper titled “Consumer Perception towards Counterfeit Garments: an Empirical Analysis” presented in AIMBE, National Conference on Advances in Management for Business Excellence at National Institute of Technology, Kurukshetra on 27th-28th February, 2015.
- Research Paper titled “Impact of Counterfeiting on Indian Economy: a study of Post Reform Era” presented in National Seminar on Indian Economy in the Post Reform Era held on April 19th-20th, 2013 at National Institute of Technology, Kurukshetra.
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